Lead Stage Classification: Using Your Goals
Ever wish the process of classifying leads could be automated and you could skip the grueling process of labeling leads? Well look no further, Lead Stage Classification is your answer!
Lead Stage Classification allows for Playbooks to sort and label your contacts based their interactions with the Playbook. This is through the process of setting goals. When one of your goals is met, the Playbook will do two things. First it will add an attribute to the contact record based on what goal is reached. Then, it will add a specialty tag denoting its classification in chat.
This is useful because the tag allows you to quickly identify the classification of a contact within conversations, allowing you to prioritize your responses, and it allows you to create segments quickly which can help you create campaigns more efficiently.
So how do you do it?
Here’s how to set Lead Stage Classification up…
Select the Playbooks tab from the left sidebar. Either click the LeadBot you would like to use or create a LeadBot.
Click the button labeled Add Goal to create a new goal or select a goal that already exists. Under the title Set Lead Attribute, there is a drop down menu where you can select from the available attributes. Select the attribute you would like for this goal to set.
Type over the goal field in order to create your new one! We default that the action of the goal will be to route the conversation, but you can change that by hovering over the field and clicking the X on the righthand side of the box.
Setting the Path to the Goal
So you have the goal set up, now how do you get there? This can be done in the follow ups of questions in the LeadBot section of your Playbook. Click the pencil icon on an existing follow-up or create a new follow up!
If you click the advanced settings buttons, you can set the Next Step section to lead to a goal. If the follow up question indicates they are a fit a classification, simply click the drop down menu to align it with the associated goal.
Keep Creating Goals
Repeat the process of creating a goal and setting the path until you have a LeadBot that sorts users into your desired attributes.
So How do I Use Lead Stage Classification?
Using Specialty Tags In Conversations
Lead Stage Classification adds and automatically labels your conversations so you can prioritize your conversations more efficiently.
If a user hits one of your goals and is classified with an attribute, it will add a visual system tag with the attribute name and a bot emoji!
Using Lead Stage Classification to Create Segments
Once a contact is labeled with a Lead Stage Classification, you will be able to search for it in your contacts! You can filter for what type of classification your contacts have, create segments, and launch targeted campaigns!
If you run into any trouble or have any questions, let us know. We’re here to help!
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