Formatting Your Text In Conversations and Playbooks

Updated 15 days ago ​by Conley Ernst

Ever wonder if you can format text in conversations with customers or really emphasize a point in your campaigns? Wonder no more! Here’s your guide on formatting text in Conversations and Campaigns.

How to format text in Conversations...

Select Conversation

Enter your conversation and select the conversation you would like to have formatted text in.

Select Your Formatting and Write Text

Below your text field, you will see three small buttons labeled **bold**, _italic_, and [linkname]( – these are the three types of text formatting conversations supports: bold, italics, and hyperlinks.

All of these formatting options can be used by clicking on the corresponding button or mimicking the text in the button (ie. writing the word or phrase you want in italics framed by underscores).


Bold is used by framing text in two asterisks.


Italics is used by framing text in two underscores.

Hyperlinked Text

Hyperlinked Text is used by writing the word or phrase you want attached with the link in brackets directly followed by the URL framed in parenthesis.

How to format text in Playbooks...

Select Conversation

Enter your Playbooks page on your Drift account. Select the Playbook you would like to use to click New Campaign.

Compose and Format Your Playbook

When you add an action to a goal in a Playbook, you can send a message to your audience! Simply highlight the text you would like to format and hover over the highlighted text.

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Choose from Bold, Italics, Underlined, Hyperlinked, or Quotations to add more excitement to your Playbooks! 

Formatting can add an extra edge to your campaign and capture your viewers attention!

If you run into any trouble or have any questions, let us know. We’re here to help!

Not using Drift yet? Get your free account here.

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