Marketo Integration - New CQL Score Activity

by Stipe Latkovic

Anytime the CQL score changes in Drift, that will be recorded as an activity on the lead in Marketo. To start sending this activity, you'll first need to create a Custom Activity within Marketo and provide it's ID.

  1. Click Admin in the top right of the screen
  2. Click Marketo Custom Activities on the sidebar
  3. Create a new Custom Activity

For the activity’s primary field API Name, you can enter this:

score

Approve the Activity from the Custom Activity Actions drop down. This will assign an ID on the Custom Activity.

Within Drift, enter theMarketo integration settings: 

Choose to "Sync Marketo Data" 
Sync your activity here! 
Make sure that the Activity check box is checked so these activities are synced!



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