Marketo Integration - New Conversation Activity
Anytime a contact has a new conversation in Drift, that will be logged as an activity on the lead in Marketo. To start sending this activity, you'll first need to create a Custom Activity within Marketo and provide it's ID.
- Click Admin in the top right of the screen
- Click Marketo Custom Activities on the sidebar
- Create a new Custom Activity
For the activity’s primary field name, enter the following exactly:
Note the API name will auto complete.
Approve the Activity from the Custom Activity Actions drop down.
Within Drift, go to your Marketo integration's Page:
Choose "Sync Marketo Data"
Match up the Drift activity to the Marketo activity using the dropdown menus: