Demandbase Integration

by Luke Van Seters

When you enable the Demandbase integration, we'll attach information such as company name, headquarters location, and size to leads when they add their email. New attributes will be added as demandbase_<attribute name>. For example, the company name attribute is demandbase_company_name

To get started, all you need is your Demandbase API Key. Go to Demandbase found in Settings --> Apps, enter the API Key, connect, and you're all set!

Here is the full list of attributes:

  • demandbase_company_name
  • demandbase_demandbase_sid
  • demandbase_marketing_alias
  • demandbase_industry
  • demandbase_sub_industry
  • demandbase_employee_count
  • demandbase_primary_sic
  • demandbase_primary_naics
  • demandbase_street_address
  • demandbase_city
  • demandbase_state
  • demandbase_zip
  • demandbase_country
  • demandbase_country_name
  • demandbase_phone
  • demandbase_stock_ticker
  • demandbase_web_site
  • demandbase_annual_sales
  • demandbase_revenue_range
  • demandbase_employee_range
  • demandbase_b2b
  • demandbase_b2c
  • demandbase_traffic
  • demandbase_latitude
  • demandbase_longitude
  • demandbase_fortune_1000
  • demandbase_forbes_2000
  • demandbase_session_id

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