Video: Drive Traffic via a Targeted Message

by Sara Pion

The ability to send a targeted message to a segment of users on a certain page of your website can lead to more qualified conversations, and more deals! This playbook can help you reach out to the right people, at the right time. 

Topics Covered

(0:18) Where to find Playbooks

(0:21) Create a New Playbook/Where to find this Playbook

(0:55) Edit the copy of the message

(1:26) What are goals/what do they mean

(2:08)Routing Rules

(3:15) Audience Targeting (Who is shown the message)

(3:56) Display Targeting

(4:40) Enable Playbook

(5:00) Editing your Playbook


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