How to Target Users You've Emailed With Drift Email

by Sara Pion

If you are using Drift Email and the Drift Chrome extension, chances are you are emailing prospects you want to target later on when they come back onto your site.

Using our Display Targeting conditions, you can target prospects that you've emailed when they come back onto your site! This can help you nurture, and continue to engage prospects to help you close more deals.  đź’¸

Here's how to set this up: 

Head to your Playbooks tab and create a new Playbook, or edit an existing Playbook: 


Then, in your Targeting section, you'll create a Display rule: 

Create a new Display Targeting condition or add a new one to your existing condition by clicking "And" button: 

From your display editing screen, you'll want to add a Drift condition, use the Dropdown menu and choose "Outbound Rep" "Is" and then choose your teammate from the menu! 

You will also need to add another condition to your Playbook: 

You will also need to set up the condition that "Outbound Session is true" 

If you want this Playbook to show for teams of multiple people, you can add multiple Display conditions using the "And" button and adding more reps in the display condition! This can be a great way to send messages from different teams as well! 

This will ensure that whichever prospects this outbound rep sent an email to via the Drift chrome extension will receive this Playbook!

Just another way to delight and nurture leads when they come back onto your site! 


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