The Difference Between Similar to, Contains, and Equals with LeadBot Keyword Responses

by Sara Pion

You'll notice that when you are setting up your key words, you have a few options when creating your keywords: 

The difference between each of these settings are good to know for how your bot responds to questions:

  • Similar to: If you use this setting, the bot will understand words that are similar to others. For example,  Leadbot can understand that "hey" is similar to "hi", "hello", "sup", "yo", as a greeting. So if your bot is asking a yes or no question and you use "Similar to" "no", then our bot will understand replies like "nah", "nope", and "nuh uh". 
  • Contains: This option is good to use if you just need the site visitor to use a key word or words to trigger the next question. We use "contains" for situations when we want to collect more information about a site visitor. For example, our bot asks " What brought you here to check out Drift?". We use the keywords "check it out", "friend told me", "just looking", "google", etc. to help our team gather that information that is not crucial to the bot flow but good information to know. 
If you're worried about your users responses having typos "Contains" works as a safety net! If your bot asks your users if they'd like to talk to "Sales, Support, or Anyone" and your user accidentally types "suppor", our bot will recognize that as "Support" and make sure to route that conversation accordingly 
  • Equal to: Using this option will have LeadBot only understand the exact words you have as keywords. So if you want your Bot to only be able to respond to very specifically worded responses, this is the option for you!
  • Not using Drift yet? Get your free account here

Was this article helpful?