Playbooks™ by Plan

by Sara Pion

If you hadn’t noticed yet, we have added a new feature to your Drift account called Playbooks™! What started off as a feature just for Enterprise plans has evolved into a better way for anyone using any of our paid plans to use pre-packaged campaigns you can launch on the Drift messaging platform.

Playbooks™ are now offered on all of our paid plans, but depending on the plan you have, you will have access to some, or all, of our Playbooks™!

Here you’ll find a short description of the goals for each of the Playbooks™:

Company Playbooks™: These are fully automated by the bot where visitors are converted to a Sales accepted lead (SAL) without a human.

Don’t worry about response time or whether or not your sales team is available. With these Playbooks™, you can filter, engage, qualify, and schedule meetings with the best leads while they are live on your website without sales having to lift a finger.

Team Playbooks™: Qualify leads in real-time, 24 hours a day using our LeadBot.

Ever wonder what happens to leads that come to your site while you are on a call or after hours? With theses Playbooks™, you can still have a conversation and ask those 3 - 4 qualifying questions. If its a hot lead, Drift can route it directly to a sales rep who can follow-up accordingly.

Starter Playbooks™: Inbound Playbooks™ (This is a grandfathered plan. We no longer offer Starter subscriptions. For more information on our pricing, click here)

Send the right message at the right time.

Use sliders, announcements, or takeovers to proactively reach out to a specific (or broad) group of people.

With these Playbooks™, you can target people on a specific page, people who visit your site more than 3 times, people who spend more than 2 minutes browsing, and much, much more.

Here’s a breakdown of each of the Playbooks you get per plan:

We're moving all our plans to fit our new Playbooks™ interface, so keep an eye out for new releases! 👀

Free

Starter(Grandfathered)

Team

Enterprise

Have Sales Conversations On Your Pricing Page

X

X

X

Drive Traffic with a Targeted Message On Your Homepage

X

X

X

Run a Promotion with a Full Screen Takeover

X

X

X

Build a Blog Subscriber List

X

X

X

Have More Qualified Conversations via LeadBot

X

X

Send an Automated Email

X

X

Send a One Time Email

X

X

Book a Qualified Meeting via LeadBot

X


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