Sales Sequences vs Marketing Emails

by Jason Li

If you find yourself asking, "Which plans get Drift Email for Marketing? Who gets Drift Sequences? What's an email seat?" then this is the post for you.

Drift Email for Marketing is only available on Team and Company, and is unrelated to Email Seats. Email seat = Sales sequences. 

Only admins can create and access Marketing Email playbooks. Admins and Users can create and access Drift Sequences playbooks.

Sales ("Drift Sequences") vs Marketing ("Drift Email for Marketing")

Sales email (admins and users)Marketing emails (admins only)
Where does it come from?Sent through GmailSent through Drift
The goalDrift Sequences helps your sales team create seamless buying experiences by saving them hours a day when emailing their prospects and connecting those buyers to real-time messagingDrift Email for Marketing helps marketers create seamless buying experiences by offering smarter segmentation (excludes sales-engaged contacts) and connecting automated email to real-time messaging
How to set audience for emailManual enrollment (individual or bulk) into sequences through Drift or SalesforceSelect segments (static or dynamic) to receive the email(s)
Is it automatic?

No, but it streamlines your process so it's much lighter lifting. You're still sending 1-to-1 emails through gmail, we're just helping you by:

1. letting you create templates to use over and over again and

2. giving you a way to bulk select the people you want to send them through

Yes. If you set up an automated email playbook, whenever someone is added or removed from that segment, they will receive or stop receiving those emails. 

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