What Drift Properties in Hubspot Mean

Updated 2 months ago by Jacob Shobin

Once your Drift in Hubspot integration is set up, you can start sending events to Hubspot.
When sending events to HubSpot, you’ll also be able to create lists based on a number of different properties. 

Here we'll go over what some of those properties mean:

Drift Campaign Response Property

  • This property indicates when someone responds to a Playbook conversation. For example, they clicked on a Playbook's CTA, and they responded. 

Drift Message Sent Property

  • This property refers to when someone has responded to a Conversation.

Marked as Drift CQL Property

  • This property refers to when someone is marked as a CQL in that response.

New Drift Conversation Property

  • This property refers to when an entirely new conversation was sent.

Not using Drift yet? It’s free to get started.


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