Google Analytics Integration

by Jason Li

Integrating will give us permission to automatically send Drift events to GA. Specifically, Drift events will include startConversation, emailCapture, and scheduling:meetingBooked.

This tutorial is a one-click solution. If you would rather connect to Google Analytics via our Javascript SDK, here's how!

How to integrate:

  • Within your Drift account, go to Team Settings > Apps. Then find the Google Analytics app.


  • Then click Connect!

After you connect:

Most people only have one Tracking ID and on their website, and we'll pick the first Tracking Name, so you most likely won't have to worry about this part at all.

However, if you would like to specify Tracking Name, you can override it by typing your own. Just must make sure the name is already in your Google Analytics. See how to check here.




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