Where did the Drift brand come from?
The origin of the Drift brand is the intersection between the founder’s passion for water sports, and love of creating marketing technology.
Their vision for Drift is to create a new category of marketing technology that puts the customer first. With messaging driving the majority of communication, they see a better way to engage people from the minute they hit your site, to becoming a customer, to growing that relationship.
Their goal is to help companies think differently about drawing a line between customer acquisition and retention, with Sales & Marketing on one side, and Customer Success & Account Management on the other. They want these roles to Drift together, aligned around one solution for customer acquisition and communication.
The Drift logo represents these four roles huddled around the customer.
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