Marketo Integration - New Conversation ActivityLast Updated: February 12, 2019
Anytime a contact has a new conversation in Drift, that will be logged as an activity on the lead in Marketo. To start sending this activity, you'll first need to create a Custom Activity within Marketo and provide it's ID.
For the activity’s primary field name, enter the following exactly: conversationUrl
Note the API name will auto complete.
Approve the Activity from the Custom Activity Actions drop down.
Within Drift, go to your Marketo integration's Page:
Choose "Sync Marketo Data"
Match up the Drift activity to the Marketo activity using the dropdown menus:
Data we push into Marketo
- Where the Conversation was started
- Conversation tags
- Conversation Personal ID
- Conversation URL
- Conversation Transcript
What it looks like in Marketo: