Marketo Integration - New Conversation Activity

Anytime a contact has a new conversation in Drift, that will be logged as an activity on the lead in Marketo. To start sending this activity, you'll first need to create a Custom Activity within Marketo and provide it's ID.

For the activity’s primary field name, enter the following exactly: conversationUrl

Note the API name will auto complete.

Approve the Activity from the Custom Activity Actions drop down. 

Within Drift, go to your Marketo integration's Page: 


Choose "Sync Marketo Data" 


Match up the Drift activity to the Marketo activity using the dropdown menus:


Make sure that the Activity check box is checked so these activities are synced!

Data we push into Marketo

  • Where the Conversation was started
  • Conversation tags
  • Conversation Personal ID 
  • Conversation URL 
  • Conversation Transcript


What it looks like in Marketo:


Other Marketo Articles: 

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