Marketo Integration - New Conversation Activity

Anytime a contact has a new conversation in Drift, that will be logged as an activity on the lead in Marketo. To start sending this activity, you'll first need to create a Custom Activity within Marketo and provide it's ID.

For the activity’s primary field name, enter the following exactly: conversationUrl

Note the API name will auto complete.

Approve the Activity from the Custom Activity Actions drop down. 

Within Drift, go to your Marketo integration's Page: 

 

Choose "Sync Marketo Data" 

 

Match up the Drift activity to the Marketo activity using the dropdown menus:

 

Make sure that the Activity check box is checked so these activities are synced!
 

Data we push into Marketo

  • Where the Conversation was started
  • Conversation tags
  • Conversation Personal ID 
  • Conversation URL 
  • Conversation Transcript

 

What it looks like in Marketo:

 

Other Marketo Articles: 


Did this help answer your question?

thumbs up
thumbs down

Thanks for the feedback! 🙏🏽


Help by drift