Conversational Landing Pages

With Conversational Landing Pages, you can take potential customers from an ad directly to a conversation. You can create Conversational Landing Pages from any of your bot Playbooks in Drift!

Conversational Landing Pages are meant for campaigns, and we automatically hide them from search engines by default.


How to Create a Conversational Landing Page

First, go to the Playbooks Marketplace and hit "New Playbook" and then "Chat Playbook".

Here you will be given the option to create a new Playbook. Pick any of the bot options, click Create Playbook, and you'll be taken to the builder!

Once you have a Playbook created and edited, click Landing Page to configure your Landing Page

You'll have the ability to edit a couple of things from here:

  • the URL slug
  • the design of your landing page

Basic Customization

You'll be able to change the slug for the custom URL for your landing page here. If you click on the pencil button you'll be able to pick something specific for this particular landing page. 
We provide a standard subdomain to you so you can use these as quickly as possible. If you want to create a custom subdomain, head to your bot settings and click on "Conversational Landing Pages."

Look and Feel

All changes in this section are at the individual Playbook level!

Background Gradient: Click into either Color 1 and Color 2 to select a color or input custom HEX, RGB, or HSL values. Or, you can click "Try a random gradient" to have Drift generate a gradient for you!

Branding: there will be three options to select from with branding in the top left corner of your Conversational Landing Page

  • Company logo - this will directly pull from the Company Logo in your settings
  • Custom logo - you can choose to upload a logo of your choice. We will automatically resize it for you
  • Company name - this will directly pull from the Company Name in your Drift settings


We offer the ability to track some data through Google Analytics or Facebook Pixel Tracking. 

You can connect your Google Analytics account here, and your Facebook Pixel here.

If you have your Google Analytics connected to Drift already it should automatically capture page views for your Conversational Landing Page.

At this time, Facebook tracking is for Conversational Landing Pages only.

Testing and Enabling Your Conversational Landing Page

At any time, you can click View to launch your landing page.

To enable or disable your landing page, click Turn on / Turn off. 

It's highly important to remember that your Conversational Landing Page status is separate from and can be different than your Playbook status!


You can create a Custom Domain Name for your Landing Pages. Check out the help doc here!

If you'd like to embed your Conversational Landing Pages directly into your page, check out our developer documentation!

We do not currently capture events on Conversational Landing Pages for Google Analytics. The team is working on adding this functionality! 

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