Marketo Integration - New CQL Score Activity

The Marketo integration is available on the Drift Company and Enterprise plans.

Anytime the CQL score changes in Drift, that will be recorded as an activity on the lead in Marketo. To start sending this activity, you'll first need to create a Custom Activity within Marketo and provide it's ID.

  1. Click Admin in the top right of the screen
  2. Click Marketo Custom Activities on the sidebar
  3. Create a new Custom Activity

    For the activity’s primary field API Name, you can enter: score

    Approve the Activity from the Custom Activity Actions drop down. This will assign an ID on the Custom Activity.

    Within Drift, enter theMarketo integration settings: 

    Make sure that the Activity check box is checked so these activities are synced!

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